Why is some juice more cloudy than others?

We make apple juice in many different varieties and each one has its own character, some more cloudy than others. Also, we do not filter our juice or treat it in other ways to make the juice clear or to standardise the look and flavour.

The cloudiness in the juice is due to the naturally occurring pectin in the apples and the levels of this can vary with different growing conditions as well as different varieties - just as wines can vary in different years.

One thing I would say is that cloudiness is only a small part of the differences between varieties. We label our bottles to give an idea of how sweet or sharp they are but it does come down to personal taste.